In the fast-paced arena of electoral politics, securing media coverage on television and radio can significantly impact campaign visibility and audience engagement.
The months leading up to a presidential election can be a challenging time to secure earned media coverage. While media does focus heavily on the election, this should not be a reason to hold off on your broadcast media outreach.
Public Service Announcements (PSAs) are powerful tools for raising awareness and sparking action. But crafting a compelling message is just the first step.
In the realm of media campaigns, having the right eyes and ears on your product can make or break your success. While major cities like New York, Los Angeles, and Chicago may seem like the ideal spots to showcase your brand, the real question is: Are they where your audience resides?
It's no secret that influencer marketing has exploded in recent years. But as we enter 2024, the landscape is shifting once again. Gone are the days of staged perfection and fleeting partnerships. Today, brands are seeking authentic connections and measurable results, demanding a new breed of influencer marketing that's both engaging and effective.
As PR professionals, we hear it all the time: the home run, end goal and main metric for success is an appearance on a top market or national outlet. But if you want access to “the biggies,” you need a dynamic story and charismatic guest.
