When considering a satellite media tour or a television appearance, there’s a list of must-haves that most veterans can pull together with ease. It’s the things one may forget to put on that list, which only become obvious once it’s already too late. One of the things that you may be upset to have left off the list for a great SMT is t...
As Public Relations professionals, we know that producing a well-crafted message for our clients goes beyond artfully weaving words together. The presentation of your message is an equally important aspect of any communications strategy. Think of your message as a culinary dish. You can have a delicious, juicy message, but no one will want to diges...
It’s no secret that the ability to tell stories is imperative in helping to drive consumer/brand relationships. PR Surveys have become a MUST for consumer brands and PR agencies alike to obtain robust market insights for their storytelling purposes. However, once the PR Survey’s data is in, how can it best be leveraged for those storytell...
