PLANNING YOUR PAID MEDIA CAMPAIGN: A GUIDE FOR PUBLIC RELATIONS PROFESSIONALS
Message to PR pros: Ignore paid media at your own peril! This was my mantra 10 years ago. And it’s my mantra today.
NATIVE ADVERTISING: WHY YOU NEED NATIVE
Native advertising is a versatile digital tactic we recommend to many of our clients. It boosts your brand’s visibility online and drives clicks and engagement. So, what is native advertising? The key is in the word “native.” Native ads match the look and feel of the website on which they appear. In other words, unlike display ads or ban...
STOP TRYING TO MAKE ARTIFICIAL INFLUENCERS HAPPEN! IT’S NOT GOING TO HAPPEN…
Like Gretchen learned in Mean Girls, some things are better off not becoming a thing. One of our previous blog articles covers the issue of malicious bots or computer programs that mimic real engagement on social media and artificially inflate metrics such as a social media account’s number of followers. While those in the influencer marketing...
INFLUENCER MARKETING
Social media influencer content has increasingly become a staple of modern communication strategies. Influencer content appeals to consumers looking for a more personal branded experience. This personalized approach seems to be effective too! Americans are indicating that they are buying products and engaging with brand influencers recommendatio...
WHY ADDING NATIVE ADS AND CONTENT RECOMMENDATION TO YOUR SMT IS A MUST
At 4media group, we believe that it’s a mistake to let any single broadcast public relations tactic exist in a vacuum. Options for expanding great coverage are everywhere, and getting the most out of any tactic comes down to planning for its future. The satellite media tour is a great example of how content recommendation and native advertising ...
TALKING TACTICS: NATIVE MEDIA RECOMMENDATIONS AS PART OF A PUBLIC RELATIONS PLAN
Welcome back to the 4media group Talking Tactics series, where we’re taking an in-depth look at the tactical elements that can comprise great public relations plans. We’ve already covered what makes a great PR plan, where a satellite media tour can fit in, and how market research is beneficial to any kind of campaign. And today, we’re here ...
THE CONTENT QUESTION: IS YOUR CONTENT CHANNEL SMART?
When it comes to creating high-quality social media content, the list of required steps gets long very quickly; you have to come up with a great idea, draft the content, do multiple revisions, and then finally you post something to whatever is your chosen digital media platform. Sometimes that final step of posting, especially when it comes to s...
4 WAYS SATELLITE MEDIA TOURS CAN DRIVE WEB TRAFFIC
When it comes time to report your successes to a client following almost any media activation, they’re likely to look towards web traffic as an indicator of success – and that makes absolute sense. Nielsen data reveals that certain sectors experience great increases in web traffic after effective media activations, where 63 percent of people...
THE DO’S AND DON’T’S OF SPONSORED CONTENT
Its no secret that sponsored content is nearly everywhere in the modern digital landscape, but the question still stands: What, exactly, is it? Moreover, why is it essential for your marketing strategy? According to the American Press Institute, sponsored content is defined as: “Sponsored content/native advertising appears in many ways. ...
DIGITAL PR
4media group, Inc., a global integrated marketing and communications agency, welcomes two senior production and media relations leaders to the growing 4media group broadcast public relations team in the United States.