Influencer Marketing

Following recent discussions about a possible ban on prescription drug commercials on television, the pharmaceutical advertising landscape is under scrutiny.

Influencer Marketing Toolbox: Amplification What is influencer marketing? When you ask someone on the street to define a “social media influencer” they may mention Kim Kardashian, or someone similar. Celebrities who are famous for being famous can claim amazing reach but are mega influencers worth the high rate they charge? Sometimes…i...

As marketing and communications professionals, we often think we understand consumers and audiences. Conventional wisdom and established thought are valuable in forming a marketing hypothesis, but deeper research to get a unique perspective and uncover unique insights can be the key factor in developing impactful campaigns. We all have heard the ...

Like Gretchen learned in Mean Girls, some things are better off not becoming a thing. One of our previous blog articles covers the issue of malicious bots or computer programs that mimic real engagement on social media and artificially inflate metrics such as a social media account’s number of followers. While those in the influencer marketing...

Social media influencer content has increasingly become a staple of modern communication strategies. Influencer content appeals to consumers looking for a more personal branded experience. This personalized approach seems to be effective too! Americans are indicating that they are buying products and engaging with brand influencers recommendatio...