Intelligence

Atomik Research U.S., the full-service creative market research company within 4media group, today launches the Atomik Omnibus.

Media is changing, but despite a decline in newspapers, U.S. consumers are still watching TV news in addition to getting news online. Atomik Research asked 2,000+ respondents how they consume their news for current events. Here’s how the data stacked up: 58% of respondents watch network TV 57% of respondents read online news sites 49% ...

At the end of April 2023, I received an email from Kogod School of Business at American University with a headline, “Professors, are you overworked? ChatGPT can help.” It was crunch-time for professors as we worked towards the end of the semester. It was then I realized: instead of looking at ChatGPT as a topic of concern, it was time to embrace it.

March is here: that time of year when many take advantage of spring break for family trips or to spend time with friends. Whether you're seeking to escape from lingering winter weather or just generally care for your mental health, the beach, a boat or basketball brackets all go a long way in putting that spring back in your step. At Atomik Researc...

Atomik Researchers are experts at full-service PR Surveys. When it comes to survey writing, several factors contribute to realizing your goals for the survey and how you intend to use your data points.

In the past decade, the word “influencer” has transformed from a buzzword to an essential component in a brand’s marketing repertoire. According to the Influencer Marketing Hub, 93% of marketers have used influencer marketing strategies in their campaigns, and it’s now considered a key advertising strategy. The influencer marketing indu...

Researchers collect reams of data in a single survey from thousands upon thousands of participants. Some surveys may have had a total of 10,000 respondents who opted in to take the survey, but only 1,000 made the final cut to qualify for the sample. When surveying thousands of participants per research project, you’re likely to run into a variety...

As marketing and communications professionals, we often think we understand consumers and audiences. Conventional wisdom and established thought are valuable in forming a marketing hypothesis, but deeper research to get a unique perspective and uncover unique insights can be the key factor in developing impactful campaigns. We all have heard the ...

PR Surveys are useful for public relations and communications professionals. They help gain insights that can guide your communication plan in the right direction, or they may help businesses get a real feel for the current lay of the land before a product goes to market. In market research, the insights you gain from people should provide an o...

Brands need to be able to stay relevant in a market where everyone is competing for attention.  On top of the competition, things move fast… you need media coverage ASAP. PR surveys offer fast turnaround times with relevant, eye-catching insights, which is just what your brand needs. When thinking about a PR survey it is most important to a...