Market Research

Atomik Research U.S., the full-service creative market research company within 4media group, today launches the Atomik Omnibus.

Media is changing, but despite a decline in newspapers, U.S. consumers are still watching TV news in addition to getting news online. Atomik Research asked 2,000+ respondents how they consume their news for current events. Here’s how the data stacked up: 58% of respondents watch network TV 57% of respondents read online news sites 49% ...

In the past decade, the word “influencer” has transformed from a buzzword to an essential component in a brand’s marketing repertoire. According to the Influencer Marketing Hub, 93% of marketers have used influencer marketing strategies in their campaigns, and it’s now considered a key advertising strategy. The influencer marketing indu...

Researchers collect reams of data in a single survey from thousands upon thousands of participants. Some surveys may have had a total of 10,000 respondents who opted in to take the survey, but only 1,000 made the final cut to qualify for the sample. When surveying thousands of participants per research project, you’re likely to run into a variety...

As marketing and communications professionals, we often think we understand consumers and audiences. Conventional wisdom and established thought are valuable in forming a marketing hypothesis, but deeper research to get a unique perspective and uncover unique insights can be the key factor in developing impactful campaigns. We all have heard the ...

The battle between skiers and snowboarders is one we’re all familiar with, at least on some level.  It doesn’t even require you to have performed either sport, it just asks that you understand the natural tension created when two different groups are using a finite resource for the same purpose. Quantitative and qualitative researchers, at lea...

In the world of market research, we encounter one single question with striking frequency: “How can we make the most impact with our budget?” It’s a great question, but to answer it requires a solid understanding of what you aim to learn with your research. The fact of the matter, is that different types of research are going to lead to d...

FOCUS GROUPS Intrinsic Insight, our qualatative research consultancy, is an insight bureau with vast capabilities including focus groups. With experience in both brand and agency perspectives, we help clients develop better communications, products, customer experiences and market positioning. Focus Groups are a group discussion wh...

The concept of a celebrity politician isn’t as new as it feels, but the 2016 election of Donald Trump to the presidency seems to have ushered in a new era of famous people participating in politics. The latest noteworthy addition to the potential political arena is Oprah Winfrey, the famed daytime talk show host whose program, The Oprah Winfrey...

To paint an extraordinary picture, artists must often work with varied brushes.  They all have the same function—applying paint—but they serve distinct purposes, each valuable in the hands of someone who understands where to put the pressure. Researchers are more like artists than we ever get credit for. A large part of performing excellen...