Media training a spokesperson is one of the best investments a company or organization can make. A disastrous media interview can severely tarnish your brand and effect your bottom line. Here are four quick tips when it comes to training a spokesperson. 1. Talking in Memorable and Newsworthy Soundbites Whether it’s television or radio, p...
A Guaranteed Media Tactic (GMT) is a fully scalable and controlled paid public relations tactic which guarantees key message delivery within pre-produced 60 second audio and video packages placed on radio, TV, and online outlets. To learn more about GMTs, we VIRTUALLY sat down with 4media group’s EVP of Insights & Integrated Strategy, Al...
4media group trains top corporate executives, company spokespersons, and media representatives to successfully deliver key messages to local, regional, and national broadcast media. WHAT WE DO: Prior to training, we work with your PR and Communications team to craft messages and sample questions to be used throughout the sessions. When working ...
A lot has changed this year, and how we produce public relations events has definitely been one of them. If you’re needing an option that helps keep people safe from COVID-19 but still gets your or your client’s message out there, doing it virtually may be a good choice. In a previous blog we dove into tips for planning an in-person media ev...
You’ve got the plan, you’ve got your venue, your invitations or media advisories are sent and you are ready for the event to begin. By now you should have already prepared and planned out your virtual event. If not, please first read our blog titled Prepping for a great virtual event during COVID-19. It’s true that planning and prepar...
When considering a satellite media tour or a television appearance, there’s a list of must-haves that most veterans can pull together with ease. It’s the things one may forget to put on that list, which only become obvious once it’s already too late. One of the things that you may be upset to have left off the list for a great SMT is t...
Social distancing and working from home have become standard operating procedure for most of us during the COVID-19 outbreak. That means video conferencing (via Zoom, Skype, Teams, Facetime, etc.) with teammates, clients and even the media is an essential component of the workday. At 4media group, we consistently design sets for satellite m...
By their very nature crises tend to be unexpected events, causing unsettled nerves and creating fertile ground for rumors and inaccuracies. Clients have important information for consumers to help them navigate this stressful situation – but how do you get that message out to the public without appearing opportunistic? Here are four tips for h...
An impactful branded journalism video is an effective way to share your company’s message with a large audience. There are multiple methods to distribute a well-crafted story whether it be paid, earned, social or owned channels. While the reach of a well-executed video can be significant, the quality of the story is key to the success of t...
Navigating communication in the Coronavirus era can be tricky. Even with social distancing and shutdowns many of you still have a story to tell, a brand to promote. But, with most earned media being dedicated to this pandemic, as it should be, how can the rest of you/us reach the masses who in addition to needing hard news, also need a wide array...
