Editor’s Note: 4media group is pleased to bring you our Talking Tactics series, which will focus on the importance of various tactics in building masterful PR plans. The first in the series features an interview with 4media group C.O.O., A.P.R and industry veteran, Michael Clark. Following a discussion on what makes a great PR plan, the series wi...
Editor’s Note: 4media group is pleased to bring you our Talking Tactics series, which will focus on the importance of various tactics in building masterful PR plans. A tactic is an element within a masterful plan, and it is important. But before we can talk too many tactics, we have to establish what makes a plan great. The first in the series fe...
When it Comes to Quality – Teammates Matter We hear it every day; whether it be from an all-star athlete crediting success on their teamwork or a last-minute all-hands-on-deck brainstorm that delivers a successful project, the repeating fact is that teams make us stronger. Here at 4media group, our ability to work as a team is one of many thin...
The term ‘Fake News’ has taken a hold on public consciousness. It has become a common consideration for Americans consuming news online, or anywhere else for that matter. According to a new study from the Pew Research Center, ‘more Americans view made-up news as a very big problem for the country than identify terrorism, illegal immigratio...
It is, at this point, well known that journalism is in a state of change. And as the craft continues to shift, so too do the pressures that come with it. 4media group recently brought on veteran journalist Nate Kuester to help lead its local public relations efforts. Informed by his 14 years in news, including time spent as an anchor and news d...
We live in an unparalleled age of social contact, where connections have become capital in their own right, and to build a brand–either personal or otherwise–requires the cultivation of those connections. At the outset, this may not seem a terribly new insight.  After all, brand building and business building have long relied on social rela...
For many, Valentine’s Day is marked by those classic symbols of love: Enormous heart-shaped balloons, boxes of chocolate, rose pedals and fire emojis. But for others, Valentine’s Day means poor eating choices and a healthy dose of dread. The latter group is comprised of two types of people: Singletons, and people working in public relationsÂ...
The end goal of most advertising campaigns is increasing awareness, which can be done in an extraordinary number of ways. So vast are the options in fact that one question facing advertisers has to do with discerning which options are actually worth it. Among those options is amplification—the practice of taking a piece of content and then havi...
If social media has provided us with anything, it must be the opportunity to connect on all fronts. Part of the benefit of that connection is the opportunity for feedback almost instantaneously—something that can work wonders for brands willing to connect with users on a direct level. At 4media, our most recent foray into connectivity came t...
It is perhaps one of the most unique characteristics of the internet that the things which separate us can have the effect of bringing us closer on a much larger scale. The latest example of this phenomenon is that single word, monotonously making its way into eardrums across the world: Yanny. Or Laurel, if you’re one of those people. Th...
