Following recent discussions about a possible ban on prescription drug commercials on television, the pharmaceutical advertising landscape is under scrutiny.
Your brand’s newsworthy story is best told through your spokesperson engaging with the community at the right place and the right time and then amplifying this message through targeted distribution.
Local news caters to regional and local communities, focusing on events and issues that are important to citizens in each area. Often, local stations will broadcast national news as well as local news, depending on the pertinence of the information. According to Atomik Research, our in-house research division, more than half (56%) of Americans ...
Our VP Executive Producer in Spanish Media, Javier Robles, is an expert in the Latino media landscape. He has managed over 600 satellite media tours and produced for Telemundo and Univision, as well as working in stations across Miami. Robles and I sat down in advance of July sweeps to try and answer some of the most difficult questions facing...
In the landscape of modern media, it seems as though change is always happening, no matter which metric you turn to. But there is actually one constant, and it may surprise you. Recently released Nielsen numbers reveal that radio is still the king of the airwaves and in a major way. According to Nielsen’s 2019 report on the audio lan...
Today (Tuesday, August 20th, for those reading later) is National Radio Day. It’s a day set aside to honor one of America’s oldest media, and to reflect on its past as we look to its future. At 4media group, we have a surprising number of radio veterans. Shock jocks turned marketers. Board operators now master media planners. Sports guys, tr...
Radio has incredible staying power. We’ve written before about radio’s reach, but it’s a topic that deserves regular reconsideration because of the implications it has for broadcast public relations professionals, marketers, and anyone else who can stand to benefit from a wide-reaching form of communication. Nielsen recently published its ...
In a media environment where the winds of change rarely quiet, one medium has stood strong against them—and it’s probably not the one you would expect. Contrary to years of predictions, radio is alive and well, and even maintains a hold on younger generations. Most notable among these generations are the millennials, those born between 1981 a...
4media group, Inc., a global integrated marketing and communications agency, welcomes two senior production and media relations leaders to the growing 4media group broadcast public relations team in the United States.
While listening to a podcast by one of my favorite radio shows (sports/comedy based The Dan Le Batard Show with Stugotz on ESPN), I was fascinated by an interview with Kevin Brilliant, Chicago Bulls Business Strategy & Analytics Manager. Their discussion of a behavioral economics theory immediately translated to the experiences many PR agenc...
