Like Gretchen learned in Mean Girls, some things are better off not becoming a thing. One of our previous blog articles covers the issue of malicious bots or computer programs that mimic real engagement on social media and artificially inflate metrics such as a social media account’s number of followers. While those in the influencer marketing...
Social media influencer content has increasingly become a staple of modern communication strategies. Influencer content appeals to consumers looking for a more personal branded experience. This personalized approach seems to be effective too! Americans are indicating that they are buying products and engaging with brand influencers recommendatio...
When it comes to creating high-quality social media content, the list of required steps gets long very quickly; you have to come up with a great idea, draft the content, do multiple revisions, and then finally you post something to whatever is your chosen digital media platform. Sometimes that final step of posting, especially when it comes to s...
Its no secret that sponsored content is nearly everywhere in the modern digital landscape, but the question still stands: What, exactly, is it? Moreover, why is it essential for your marketing strategy? According to the American Press Institute, sponsored content is defined as: “Sponsored content/native advertising appears in many ways. ...
No More Cookie-Cutter SMTs! “Let’s get CNBC. We need to be on ESPN. Any national TV would be great. Can we do something on Facebook during our SMT?” These are just a few of the things we’ve heard from clients over the years. All these goals are possible depending on the satellite media tour talent, topic, and timing. Just remember bumps...
