# 4media group

> Explore 4media group's Thought Leadership blog for industry tips, news, and updates in PR, Research, and Broadcast. Stay informed with expert insights and company news.


## Pages

- [[Category Dev] AMPLIFY YOUR READY-FOR-BROADCAST MESSAGE](https://dev.4media-group.com/category-dev-amplify-your-ready-for-broadcast-message/): Your Investment $25000
- [[Dev - Archive] - About Us - Award Section Dev](http://dev.4media-group.com/dev-archive-about-us-award-section-dev/): Learn about 4media group, our team, and the services we offer in PR, research, and broadcast. Explore our story and commitment to helping clients succeed.
- [Form Handler Gravity Forms Test](https://dev.4media-group.com/form-handler-gravity-forms-test/)
- [AMPLIFY YOUR READY-FOR-BROADCAST MESSAGE](https://dev.4media-group.com/amp-product-order-form/): Your Investment $25000
- [Submission Received!](http://dev.4media-group.com/lp/thank-you-marcom-25-psa-offer/)
- [Enhance Public Relations with a Virtual & Satellite Media Tour Demo](http://dev.4media-group.com/lp/satellite-media-tours-demo/): A Satellite Media Tour (SMT) is a broadcast PR tactic utilized by public relations agencies, corporate communications departments, and non-profit organizations to efficiently share key messages through a series of back-to-back interviews within a given time window in a single morning or day.
- [Public Service Announcement (PSA) Production & Distribution](http://dev.4media-group.com/lp/public-service-announcements/): Public Service Announcement (PSAs) are a great way for non-profits to generate awareness for their cause or a particular social issues. PSAs are messages meant for the public good, and when combined with good storytelling, they have the power to motivate, inspire, support and change us as a community.
- [Enhance Public Relations with Virtual & Satellite Media Tours](http://dev.4media-group.com/lp/satellite-media-tours/): A Satellite Media Tour (SMT) is a broadcast PR tactic utilized by public relations agencies, corporate communications departments, and non-profit organizations to efficiently share key messages through a series of back-to-back interviews within a given time window in a single morning or day.
- [MAXIMIZE EXPOSURE WITH RADIO MEDIA TOURS](http://dev.4media-group.com/lp/radio-media-tours/): A radio media tour (RMT) is a series of back-to-back radio interviews over the course of a morning between a radio personality in a local or national market and a spokesperson.
- [Insights-Driven Broadcast](http://dev.4media-group.com/insights-driven-broadcast/): Broadcast PR services like Satellite Media Tours (SMTs), Radio Media Tours (RMTs), and Audio News Releases (ANRs) are essential public relations and communications tactics for efficiently securing coverage and generating impressions.
- [Game On!](http://dev.4media-group.com/game-on/): With more 20 years of senior-level experience in the gaming industry, we at 4media group understand the intricacies of game development. Our tailored game testing philosophy is designed to assist developers at every stage of the process, helping you address critical issues and achieve success.
- [partner+](http://dev.4media-group.com/partnerplus/): With the 4media group partner+ experience, we become a flexible extension of your team, already in-the-know and available to work at a moment’s notice. We’ll apply our insider knowledge across your communications workflow to fill in any gaps and ultimately ensure your success.
- [Contact Us](http://dev.4media-group.com/contact-us/): Get in touch with 4media group for inquiries about PR Surveys, Satellite Media Tours (SMTs), Radio Media Tours (RMTs), and other PR, Research, and Broadcast services.
- [About Us](http://dev.4media-group.com/about-us/): Learn about 4media group, our team, and the services we offer in PR, research, and broadcast. Explore our story and commitment to helping clients succeed.
- [Comprehensive Media Services Tailored for Your Brand](http://dev.4media-group.com/services/): 4media group executed a virtual satellite media tour for a discount prescription finder, securing 25 interviews and reaching a broadcast audience of 6.4M. Provided tips on saving money on prescriptions during COVID-19. Achieved 1,071 online placements with a total UMV of 202M.
- [Blog](http://dev.4media-group.com/blog/): Explore 4media group's Thought Leadership blog for industry tips, news, and updates in PR, Research, and Broadcast. Stay informed with expert insights and company news.
- [Careers](http://dev.4media-group.com/careers/): Join our award-winning team at 4media group! We believe our people set us apart in a tech-driven world. With a diverse and growing team of over 100 professionals, we strive for excellence in all we do. Recently named to the Inc. 5000 list, we're looking for top talent. Sound like you? Apply today!
- [Home](http://dev.4media-group.com/): As global integrated media experts, 4media group offers forward-thinking Intelligence, Content, Communications, and Digital services that deliver measurable results for our clients.


## Posts

- [CHICAGO AREA ORGANIZATIONS WIN AWARDS AT TWO PRESTIGIOUS AWARD RECOGNITION EVENTS](https://dev.4media-group.com/blog/company-news/chicago-area-organizations-win-awards-at-two-prestigious-award-recognition-events/): 4media group is excited to share that four of its clients won awards at the Publicity Club of Chicago's 67th...
- [LAURA PAIR TO DISCUSS THE POWER OF PUBLIC SERVICE ANNOUNCEMENTS AT THE MID-ATLANTIC MARCOM SUMMIT](http://dev.4media-group.com/blog/company-news/laura-pair-to-discuss-the-power-of-public-service-announcements-at-the-mid-atlantic-marcom-summit/): Are you heading to the Mid-Atlantic MarCom Summit in Arlington, VA this Oct. 9th? If so, be sure to catch...
- [WHAT MAKES A GREAT SPOKESPERSON?](http://dev.4media-group.com/blog/video-production/what-makes-a-great-spokesperson/): You’ve just been tapped to be the face of your company’s next big campaign. The communications team wants you front...
- [LATEST TRENDS IN BROADCAST: HOW AUDIENCE DEMOGRAPHICS ARE DRIVING BROADCAST CONTENT](http://dev.4media-group.com/blog/communications/latest-trends-in-broadcast-how-audience-demographics-are-driving-broadcast-content/): Does Gen Z consume local news - and if so, where? Delve into the latest topics that are resonating with...
- [4MEDIA GROUP REALIGNS EXECUTIVE TEAM TO FUEL STRATEGIC GROWTH](http://dev.4media-group.com/blog/company-news/4media-group-realigns-executive-team-to-fuel-strategic-growth/): 4media group, a global strategic communications agency, today announced leadership transitions designed to accelerate growth and strengthen its service offerings...
- [Why Media Training Is Essential in Today’s Fast-Paced News Landscape](http://dev.4media-group.com/blog/communications/why-media-training-is-essential/): Securing an FDA approval is a landmark achievement, and maximizing its impact requires effective communications planning. Initiating your PR efforts...
- [4MEDIA GROUP REPORTS RECORD FIRST HALF OF 2025 WITH ACCELERATED GROWTH AND INDUSTRY RECOGNITION](http://dev.4media-group.com/blog/company-news/4media-group-reports-record-first-half-of-2025-with-accelerated-growth-and-industry-recognition/): 4media group today announced a record start to the year, marked by impactful growth across key business units, new product rollouts and continued industry leadership in media tour execution.
- [4MEDIA GROUP WELCOMES MIKE FINN AS SENIOR VICE PRESIDENT, CLIENT RELATIONS](http://dev.4media-group.com/blog/company-news/4media-group-welcomes-mike-finn-as-senior-vice-president-client-relations/): 4media group is proud to announce the appointment of Mike Finn as Senior Vice President, Client Relations.
- [BEFORE AND AFTER FDA APPROVAL: A COMMUNICATIONS ROADMAP FOR SUCCESS](http://dev.4media-group.com/blog/communications/before-and-after-fda-approval-a-communications-roadmap-for-success/): Securing an FDA approval is a landmark achievement, and maximizing its impact requires effective communications planning. Initiating your PR efforts for awareness of the condition or disease well before FDA approval is crucial for building a strong foundation. 
- [4MEDIA GROUP WINS ONE SILVER, ONE BRONZE IN THE 46TH ANNUAL TELLY AWARDS ](https://dev.4media-group.com/blog/content/4media-group-wins-one-silver-one-bronze-in-the-46th-annual-telly-awards/): 4media group is excited to share that two of its creative video production projects have won Silver and Bronze Telly...
- [PR INDUSTRY VETERAN MATT BATT JOINS 4MEDIA GROUP TO SUPPORT COMPANY’S GROWTH AROUND CLIENTS' “CONTENT AMPLIFICATION” EFFORTS](http://dev.4media-group.com/blog/company-news/pr-industry-veteran-matt-batt-joins-4media-group-to-support-companys-growth-around-clients-content-amplification-efforts/): 4media group is excited to announce the hiring of Matt Batt as Senior Vice President of Client Relations.
- [STORYTELLING STRATEGIES FOR MEDICAL ASSOCIATIONS TO INSPIRE ACTION AND CHANGE](http://dev.4media-group.com/blog/communications/storytelling-strategies-for-medical-associations-to-inspire-action-and-change/): Non-profit medical associations play a key role in healthcare: advocating for policy changes, conducting medical research, publishing studies, creating awareness...
- [Reach Local Markets & National Media Outlets: A Guide to Satellite Media Tours (SMTs) and Radio Media Tours (RMTs)](http://dev.4media-group.com/blog/satellite-media-tours/reach-local-markets-national-media-outlets-a-guide-to-satellite-media-tours-smts-and-radio-media-tours-rmts/): Ever wish you could be in multiple places at once, spreading your message far and wide without actually traveling? A satellite media tour (SMT) or radio media tour (RMT) makes that possible.
- [INFLUENCER MARKETING STRATEGY BASICS: WHAT IS INFLUENCER MARKETING?](http://dev.4media-group.com/blog/influencer-marketing/influencer-marketing-strategy-basics-what-is-influencer-marketing/): Influencer marketing has been a growing strategy for quite a while now. Read this article to learn about influencer marketing and how it can help your business.
- [4MEDIA GROUP LAUNCHES TWO NEW PRODUCT PACKAGES, AMPLIFYING YOUR MESSAGE AND GETTING MORE EYES & EARS ON YOUR VIDEO CONTENT](http://dev.4media-group.com/blog/digital/4media-group-launches-two-new-product-packages-amplifying-your-message-and-getting-more-eyes-ears-on-your-video-content/): Do you ever struggle to get the reach you want with your video content and wish you had an ‘easy’...
- [AMPLIFY YOUR REACH WITH RADIO MEDIA TOURS](http://dev.4media-group.com/blog/communications/radio-media-tour-rmt/): Your brand’s newsworthy story is best told through your spokesperson engaging with the community at the right place and the...
- [4MEDIA GROUP RECEIVES HONORABLE MENTION IN RAGAN'S VIDEO, VISUAL & VIRTUAL AWARDS](http://dev.4media-group.com/blog/company-news/4media-group-receives-honorable-mention-in-ragans-video-visual-virtual-awards/): 4media group is excited to announce that one of its Public Service Announcements (PSAs) received an Honorable Mention in the Public Awareness/Service Video category in Ragan’s Video, Visual & Virtual Awards.
- [4MEDIA GROUP CELEBRATES YEAR OF MILESTONE GROWTH](http://dev.4media-group.com/blog/company-news/4media-group-celebrates-year-of-milestone-growth/): 4media group announced today that 2024 was a year of significant growth and achievement resulting in industry awards, increased customer acquisition and broadcast services revenue growth of 17%. 
- [THE FUTURE OF PHARMACEUTICAL ADVERTISING: ADVICE FOR HEALTHCARE COMMS PROFESSIONALS](http://dev.4media-group.com/blog/communications/the-future-of-pharmaceutical-advertising-advice-for-healthcare-comms-professionals/): Following recent discussions about a possible ban on prescription drug commercials on television, the pharmaceutical advertising landscape is under scrutiny.
- [WHEN LIVES ARE ON THE LINE, USE LOCALIZATION TO REACH PEOPLE WHERE THEY ARE](http://dev.4media-group.com/blog/communications/when-lives-are-on-the-line-use-localization-to-reach-people-where-they-are/): When health care messaging is generalized, it risks being irrelevant ─ or even worse ─ rejected. Instead, localization allows you to speak directly to a community’s needs, fears and values.
- [What is a Satellite Media Tour?](http://dev.4media-group.com/blog/communications/satellite-media-tour-smt/): Learn about Satellite Media Tours (SMTs) with 4media group. Discover how SMTs can enhance your communication strategy and maximize media coverage for your brand
- [JOSHUA HICKS RETURNS TO 4MEDIA GROUP AS SENIOR DIRECTOR OF INFLUENCER MARKETING FOR DYNAMIK INFLUENCE](http://dev.4media-group.com/blog/company-news/joshua-hicks-returns-to-4media-group-as-senior-director-of-influencer-marketing-for-dynamik-influence/): 4media group is excited to welcome back Joshua Hicks as its Senior Director of Influencer Marketing.
- [SMT TALENT TIPS: HOW TO MAKE YOUR MEDIA TOUR SHINE](http://dev.4media-group.com/blog/communications/smt-talent-tips-how-to-make-your-media-tour-shine/): If you're investing time and money into a Satellite Media Tour (SMT), you want to make sure you're getting the most out of it.
- [HOW TO BE A GOOD PARTNER TO YOUR CLIENT PARTNER(S) ](http://dev.4media-group.com/blog/communications/how-to-be-a-good-partner-to-your-client-partners/): It's no secret that relationships that work well have great communication. When and how you communicate, however, is critically important in both maintaining and growing those relationships.
- [4MEDIA GROUP LAUNCHES 4MEDIA 4PUBLICAFFAIRS, SOLIDIFYING COMMITMENT TO BEST-IN-CLASS PUBLIC AFFAIRS COMMUNICATIONS FOR CLIENTS](http://dev.4media-group.com/blog/company-news/4media-group-launches-4media-4publicaffairs-solidifying-commitment-to-best-in-class-public-affairs-communications-for-clients/): 4media group is pleased to announce its newest department, 4media 4publicaffairs. This announcement is the culmination of a years-long mission to align the best talent in pursuit of offering superior, highly specialized public affairs-focused services to our clients.
- [ATOMIK RESEARCH LAUNCHES OMNIBUS, INCREASING SURVEY OPTIONS FOR CLIENT-PARTNERS](http://dev.4media-group.com/blog/intelligence/atomik-research-launches-omnibus-increasing-survey-options-for-client-partners/): Atomik Research U.S., the full-service creative market research company within 4media group, today launches the Atomik Omnibus.
- [THE 2024 ELECTION CYCLE: STRATEGIES FOR INTEGRATING TRADITIONAL MEDIA WITH DIGITAL OUTREACH](http://dev.4media-group.com/blog/communications/2024-election-cycle-strategies-integrating-traditional-media-digital-outreach/): In the fast-paced arena of electoral politics, securing media coverage on television and radio can significantly impact campaign visibility and audience engagement.
- [4MEDIA GROUP WELCOMES SILVIA MANRIQUE AS SENIOR VICE PRESIDENT OF PUBLIC RELATIONS](http://dev.4media-group.com/blog/company-news/4media-group-welcomes-silvia-manrique-as-senior-vice-president-of-public-relations/): 4media group is excited to announce the appointment of Silvia Manrique as Senior Vice President of Public Relations.
- [BREAK THROUGH THE CAMPAIGN CLUTTER: TIPS FOR SECURING EARNED BROADCAST MEDIA DURING A PRESIDENTIAL ELECTION](http://dev.4media-group.com/blog/communications/break-through-the-campaign-clutter-tips-for-securing-earned-broadcast-media-during-a-presidential-election/): The months leading up to a presidential election can be a challenging time to secure earned media coverage. While media does focus heavily on the election, this should not be a reason to hold off on your broadcast media outreach.
- [BENEFITS OF A ONE-STOP SHOP FOR PUBLIC SERVICE ANNOUNCEMENTS: MAXIMIZE IMPACT, MINIMIZE HASSLE ](http://dev.4media-group.com/blog/communications/benefits-of-a-one-stop-shop-for-public-service-announcements-maximize-impact-minimize-hassle/): Public Service Announcements (PSAs) are powerful tools for raising awareness and sparking action. But crafting a compelling message is just the first step.
- [FOUR EMERGING TRENDS IN THE HEALTHCARE COMMS LANDSCAPE ](http://dev.4media-group.com/blog/communications/four-emerging-trends-in-the-healthcare-comms-landscape/): The PRWeek Healthcare Awards + Conference 2024 offered a glimpse into the dynamic future of healthcare communications.
- [4MEDIA GROUP WINS ONE SILVER, TWO BRONZE TELLY AWARDS IN THE 45TH ANNUAL TELLY AWARDS](http://dev.4media-group.com/blog/content/4media-group-wins-one-silver-two-bronze-telly-awards-in-the-45th-annual-telly-awards/): 4media group is excited to share that two of its creative projects have won Silver and Bronze Telly Awards in this year’s record-breaking 45th Annual Telly Awards.
- [RECAP AND REPORT: The WHO, WHAT, WHERE, WHY and HOW of Healthcare Communications](http://dev.4media-group.com/blog/company-news/recap-and-report-the-who-what-where-why-and-how-of-healthcare-communications/): On May 14, 2024, our in-house market research team from Atomik Research hosted a LinkedIn Live Event where they discussed key findings from novel research to support healthcare communicators.
- [4MEDIA GROUP REACHES MAJOR MILESTONE: 25TH CLIENT-PARTNER JOINS THE PARTNER+ EXPERIENCE](http://dev.4media-group.com/blog/company-news/4media-group-reaches-major-milestone-25th-client-partner-joins-the-partner-experience/): We are thrilled to announce that 4media group has reached a significant milestone: our 25th (and 26th, 27th and 28th!) client-partner has signed onto our partner+ experience!
- [4MEDIA GROUP ANNOUNCES KEY SALES LEADERSHIP UPDATES TO PROPEL COMPANY VISION AND GROWTH](http://dev.4media-group.com/blog/company-news/4media-group-announces-key-sales-leadership-updates-to-propel-company-vision-and-growth/): 4media group is pleased to announce the promotion of Rick Sannicandro to Senior Vice President of Revenue Operations, effective immediately. With decades of experience across broadcast news, production, operations, client success and sales management, Rick brings a wealth of expertise and a proven track record to his new role.
- [4MEDIA GROUP APPOINTS ALEX HINOJOSA AS EXECUTIVE VICE PRESIDENT OF INTEGRATED SERVICES](http://dev.4media-group.com/blog/company-news/4media-group-appoints-alex-hinojosa-as-executive-vice-president-of-integrated-services/): As 4media group continues to grow, it is pleased to announce the appointment of Alex Hinojosa as its new Executive Vice President (EVP) of Integrated Services.
- [GETTING THE MOST OUT OF POST… PRODUCTION ](http://dev.4media-group.com/blog/digital/getting-the-most-out-of-post-production/): Please note post-production is not a magic wand. It will not repair, recreate, nor replace any content or the quality of what was captured during production. Excessive or inexperienced use may result in poor quality. Use responsibly.
- [INDUSTRY POWERHOUSE ANNA GINOVKER TAKES THE HELM AS ATOMIK RESEARCH'S NEW SENIOR VICE PRESIDENT OF RESEARCH](http://dev.4media-group.com/blog/company-news/industry-powerhouse-anna-ginovker-takes-the-helm-as-atomik-researchs-new-senior-vice-president-of-research/): Atomik Research, the in-house market research agency within 4media group, is thrilled to announce the appointment of Anna Ginovker as its new Senior Vice President (SVP) of Research.
- [HAVING TROUBLE GETTING YOUR MESSAGE ACROSS? GO OLD SCHOOL AND PICK UP THE PHONE!](http://dev.4media-group.com/blog/communications/having-trouble-getting-your-message-across-go-old-school-and-pick-up-the-phone/): Having worked in communications for the majority of my career, I’ve witnessed firsthand how advancements in technology continue to change the landscape of storytelling. We’ve evolved from print to digital and from long-form video to shorts.
- [FINDING YOUR AUDIENCE: WHY TARGETED MEDIA PLACEMENT MATTERS](http://dev.4media-group.com/blog/communications/finding-your-audience-why-targeted-media-placement-matters/): In the realm of media campaigns, having the right eyes and ears on your product can make or break your success.
- [COULD A FORMER NEWS PRO BE THE MISSING PIECE TO YOUR PR PUZZLE?](http://dev.4media-group.com/blog/communications/could-a-former-news-pro-be-the-missing-piece-to-your-pr-puzzle/): Journalism and public relations… Two different industries, but surprisingly, they are much more alike than they seem.
- [BOOST YOUR EMAIL MARKETING: MASTERING DELIVERABILITY & DMARC COMPLIANCE IN 2024](http://dev.4media-group.com/blog/communications/boost-your-email-marketing-mastering-deliverability-dmarc-compliance-in-2024/): In the ever-evolving landscape of digital marketing, email remains a cornerstone strategy for reaching and engaging customers directly.
- [BUILDING TRUST IN THE PHARMACEUTICAL AND HEALTHCARE INDUSTRIES: THE POWER OF EARNED MEDIA, RESEARCH & INSIGHTS](http://dev.4media-group.com/blog/communications/building-trust-in-the-pharmaceutical-and-healthcare-industries-the-power-of-earned-media-research-insights/): The pharmaceutical and healthcare industry faces an uphill battle in dealing with misinformation. Healthcare comms pros must continue to share their brand’s voice to gain and keep the trust of key constituents.
- [DITCH THE HYPE, EMBRACE AUTHENTICITY: INFLUENCER MARKETING'S 2024 REVOLUTION ](http://dev.4media-group.com/blog/digital/ditch-the-hype-embrace-authenticity-influencer-marketings-2024-revolution/): It's no secret that influencer marketing has exploded in recent years. But as we enter 2024, the landscape is shifting once again. Gone are the days of staged perfection and fleeting partnerships. Today, brands are seeking authentic connections and measurable results, demanding a new breed of influencer marketing that's both engaging and effective. 
- [WHAT ARE THE INGREDIENTS TO A TOP MARKET-WORTHY SEGMENT?](http://dev.4media-group.com/blog/communications/what-are-the-ingredients-to-a-top-market-worthy-segment/): As PR professionals, we hear it all the time: the home run, end goal and main metric for success is an appearance on a top market or national outlet. But if you want access to “the biggies,” you need a dynamic story and charismatic guest.
- [4MEDIA GROUP RELAUNCHES INFLUENCER MARKETING AGENCY DYNAMIK INFLUENCE, UNVEILING A NEW ERA OF STRATEGIC COLLABORATIONS AND MEASURABLE IMPACT FOR BRANDS](http://dev.4media-group.com/blog/company-news/4media-group-relaunches-influencer-marketing-agency-dynamik-influence-unveiling-a-new-era-of-strategic-collaborations-and-measurable-impact-for-brands/): Integrated communications agency 4media group today announced the relaunch of its influencer marketing agency, Dynamik Influence. The announcement marks a new chapter in 4media group’s mission to empower brands to harness the power of influencer marketing and achieve their business goals.
- [4MEDIA4HEALTH: ELEVATING HEALTHCARE COMMUNICATIONS](http://dev.4media-group.com/blog/communications/4media4health-elevating-healthcare-communications/): In November 2023, 4media group proudly launched 4media4health, a dedicated practice of integrated communications professionals with a deep understanding and passion for the complexities of the healthcare industry.
- [NEW YEAR, NEW BROADCAST: WHY THE START OF THE YEAR CAN BE A PERFECT TIME TO GET THE WORD OUT](http://dev.4media-group.com/blog/communications/new-year-new-broadcast-why-the-start-of-the-year-can-be-a-perfect-time-to-get-the-word-out/): In the PR world, October through December are typically the most popular time of year for any broadcast media relations tactic. In addition to the start of fall, health awareness months and a myriad of holidays that make it ripe for food, beverage and consumer brand opportunities, it’s also “use-it-or-lose-it” time to spend any remaining PR dollars.
- [LANDING PAGES IN PR: INSIGHTS FROM A WEB DESIGNER'S PERSPECTIVE](http://dev.4media-group.com/blog/digital/landing-pages-in-pr-insights-from-a-web-designers-perspective/): At the start of 2023, there were 311. 3 million internet users in the U. S. alone - that’s about...
- [4MEDIA GROUP LAUNCHES 4MEDIA4HEALTH, SOLIDIFYING COMMITMENT TO BEST-IN-CLASS HEALTHCARE COMMUNICATIONS FOR CLIENTS](http://dev.4media-group.com/blog/company-news/4media-group-launches-4media4health-solidifying-commitment-to-best-in-class-healthcare-communications-for-clients/): 4media is pleased to announce its new division 4media4health headed up by Broadcast PR industry veterans Reni Mitchell and Matt Hamilton.
- [‘TIS THE COMMUNICATIONS SEASON – FOUR THINGS TO TRY IF YOU’RE TOO BUSY FOR YOUR Q4 TO-DO LIST](http://dev.4media-group.com/blog/communications/tis-the-communications-season-four-things-to-try-if-youre-too-busy-for-your-q4-to-do-list/): Are you like many of our fellow comms pros right now, either busy executing your plans for Q4 or busy planning for 2024? As you check items off your to-do list and add new ones, you might be asking yourself questions like:
- [MORE THAN HALF OF U.S. CONSUMERS WATCH TV NEWS AND READ NEWS ONLINE](http://dev.4media-group.com/blog/intelligence/more-than-half-of-u-s-consumers-watch-tv-news-and-read-news-online/): U.S. Consumers Watch and Read News Online. Atomik Research asked 2,000+ respondents how they consume their news for current events.
- [WHEN TO CONSIDER OUT OF HOME (OOH) ADVERTISING](http://dev.4media-group.com/blog/digital/when-to-consider-out-of-home-ooh-advertising/): Out of Home (OOH) advertising is a marketing strategy that involves displaying ads in public places. It has been used for decades, but in recent years it’s become increasingly popular due to its effectiveness in reaching consumers on the go.
- [TIRED OF EMAILS GETTING IGNORED? TRY THESE TIPS AND GET A RESPONSE EVERY TIME 🎯](http://dev.4media-group.com/blog/communications/tired-of-emails-getting-ignored-try-these-tips-and-get-a-response-every-time-%f0%9f%8e%af/): Writing effective emails is a talent most professionals need and would love to have. The people that write the most compelling emails are the ones that make more sales, book more interviews and have better relationships with clients and co-workers.
- [THE PATH TO BETTER BROADCAST PR PROJECT OUTCOMES JUST GOT CLEARED](http://dev.4media-group.com/blog/communications/the-path-to-better-broadcast-pr-project-outcomes-just-got-cleared/): As a PR and comms pro, you remain under constant pressure to maximize budgets in good economic times and even more so in bad. To make the most of every dollar budgeted, you leverage a solid strategy that guides your communications effort. But what’s guiding your strategy? Gut instinct? Or do you use insights rooted in great data?
- [SOCIAL MEDIA: WE HAVE GREAT CONTENT – WHY ISN’T THE REACH BIGGER?](http://dev.4media-group.com/blog/company-news/social-media-we-have-great-content-why-isnt-the-reach-bigger/): Social media has evolved and will continue to do so – you can count on it. It’s important that communication professionals stay abreast of the nuances of the various platforms to optimize their use for business objectives.
- [4MEDIA GROUP APPOINTS RICH KELLNER AS GLOBAL CFO](http://dev.4media-group.com/blog/company-news/4media-group-appoints-rich-kellner-as-global-cfo/): Integrated communications agency 4media group announces the hire of Rich Kellner as their new Global CFO.
- [4MEDIA GROUP ANNOUNCES LAUNCH OF <em>NEWS+</em> SERVICE FOR PR PROS, ELEVATING CONSUMER INSIGHTS INTO GUARANTEED NEWSWORTHY STORIES](http://dev.4media-group.com/blog/company-news/4media-group-announces-launch-of-news-service-for-pr-pros-elevating-consumer-insights-into-guaranteed-newsworthy-stories/): 4media group Announces Launch of news+ Service for PR Pros, Elevating Consumer Insights into Guaranteed Newsworthy Stories
- [PR & HIGHER EDUCATION: AN INTERSECTION OF ARTIFICIAL INTELLIGENCE](http://dev.4media-group.com/blog/communications/pr-higher-education-an-intersection-of-artificial-intelligence/): Artificial intelligence in PR and Higher education examines Artificial Intelligence in PR and Higher Education and the technologies impacts.
- [IT’S TIME TO TAKE A MULTICULTURAL APPROACH TO REACHING AUDIENCES IN SMALL TOWN, USA](http://dev.4media-group.com/blog/communications/its-time-to-take-a-multicultural-approach-to-reaching-audiences-in-small-town-usa/): This trend isn’t happening just in NWA, though; the multicultural landscape is expanding across the U.S. We’ve watched the marketplace change daily as some businesses adapt and others fail. Brands need to be mindful of racially and ethnically diverse differences even when targeting smaller communities. Understanding these evolving demographics will require a different approach than in the past.
- [YOUR AGENCY AS YOUR BENCH – PARTNER+](http://dev.4media-group.com/blog/company-news/your-agency-as-your-bench-partner/): At 4media group, we have clients that work with us on one-off projects such as satellite media tours and others who have established relationships with us, where we handle all aspects of their integrated communications. Our partner+ experience is staffed by an amazing team of industry veterans I am proud to work alongside.
- [HOW TO HANDLE BREAKING NEWS INTERRUPTIONS LIKE A PRO](http://dev.4media-group.com/blog/communications/how-to-handle-breaking-news-interruptions-like-a-pro/): We live in an era where there is breaking news daily – some topics more “breaking” than others. There’s national breaking news like terrorist attacks, school shootings and politics – which affects everyone – and then there’s local breaking news like natural disasters, regional weather and local politics – which tends to impact just that market. The question arises: as PR professionals, how can we find a gap in the news cycle to get our messages – which are not always as urgent – across to viewers and listeners?
- [HOW AMERICANS ARE PUTTING THE SPRING BACK IN THEIR STEP THIS SPRING BREAK](http://dev.4media-group.com/blog/intelligence/how-americans-are-putting-the-spring-back-in-their-step-this-spring-break/): March is here: that time of year when many take advantage of spring break for family trips or to spend time with friends. Whether you're seeking to escape from lingering winter weather or just generally care for your mental health, the beach, a boat or basketball brackets all go a long way in putting that spring back in your step.
- [4MEDIA GROUP, INC. AND PREVENT CANCER FOUNDATION HONORED FOR HEALTH INFLUENCER ENDORSEMENT IN THE 2ND ANNUAL ANTHEM AWARDS](http://dev.4media-group.com/blog/company-news/4media-group-and-prevent-cancer-foundation-win-silver-anthem-award/): 4media group, Inc. announced today that its work with the Prevent Cancer Foundation has been awarded Silver for Health Influencer Endorsement in the 2nd Annual Anthem Awards.
- [4MEDIA GROUP ANNOUNCES NEW GLOBAL EXECUTIVE LEADERSHIP TEAM](http://dev.4media-group.com/blog/company-news/4media-group-announces-new-global-executive-leadership-team/): 4media group announced today a newly formed global executive leadership team. Led by industry veteran and newly appointed Chief Operating Officer Kevin West, the updated executive leadership team further strengthens the company’s integrated communications capabilities and supports its long-term growth strategy.
- [SURVEY WRITING: A CHEAT SHEET](http://dev.4media-group.com/blog/intelligence/survey-writing-a-cheat-sheet/): Atomik Researchers are experts at full-service PR Surveys. When it comes to survey writing, several factors contribute to realizing your...
- [NOW TRENDING: HOW SHORT-FORM VIDEO, LIKE TIKTOK AND REELS, IS TAKING OVER SOCIAL MEDIA](http://dev.4media-group.com/blog/digital/short-form-video-taking-over-social-media/): In today’s fast-paced environment, audiences seek out bite-sized amounts of information on social media that they can instantly digest and...
- [PLANNING YOUR PAID MEDIA CAMPAIGN: A GUIDE FOR PUBLIC RELATIONS PROFESSIONALS](http://dev.4media-group.com/blog/digital/planning-your-paid-media-campaign/): Message to PR pros: Ignore paid media at your own peril! This was my mantra 10 years ago. And it’s...
- [REACHING YOUR CUSTOMERS WHERE THEY ARE: THE BENEFITS OF NATIVE ADVERTISING](http://dev.4media-group.com/blog/communications/benefits-of-native-advertising/): Exposure to digital advertising is basically unavoidable if you have a mobile device, laptop computer, access to the internet, or any connection to the digital world.
- [MODERN-DAY MEDIA RELATIONS: HOW TO FIND A RELEVANT ANGLE IN A COVID WORLD](http://dev.4media-group.com/blog/company-news/modern-day-media-relations-how-to-find-a-relevant-angle-in-a-covid-world/): The first few waves of the pandemic caused a major shift in the media landscape as we adapted to our...
- [4MEDIA GROUP, INC. EXPANDS PRODUCTION AND MEDIA RELATIONS TEAMS WITH TOP TELEVISION AND RADIO TALENT](http://dev.4media-group.com/blog/company-news/4media-group-inc-expands-production-and-media-relations-teams-with-top-television-and-radio-talent-3/): Former NBC News Channel Producer Jodie Nicholes and Former Westwood One Radio Show Host Blaire Galaton Join The Agency’s Growing...
- [PR SURVEY TIMELINE QUESTIONS ANSWERED](http://dev.4media-group.com/blog/intelligence/pr-survey-timeline-questions-answered/): Brands need to be able to stay relevant in a market where everyone is competing for attention.  On top of the competition, things move fast… you need media coverage ASAP. 
- [PLANNING AND EXECUTING LIVE EVENTS AS PANDEMIC RESTRICTIONS ARE EASED](http://dev.4media-group.com/blog/communications/planning-and-executing-live-events-as-pandemic-restrictions-are-eased/): When the COVID-19 pandemic was declared a year ago and the world went on lockdown, an untold number of live events – from local culinary festivals and charity marathons to large scale sporting events and concert tours – were abruptly cancelled.  
- [MEDIA ALERT: KNOW YOUR EMBARGO BASICS](http://dev.4media-group.com/blog/communications/media-alert-know-your-embargo-basics/): So, you have some big news, do you? We know the situation all too well. You’ve written your news release, you have your list of media contacts and now you’re trying to decide if you should embargo the release to the journalists on your list.
- [FOUR TIPS FOR MEDIA TRAINING A SPOKESPERSON](http://dev.4media-group.com/blog/communications/four-tips-for-media-training-a-spokesperson/)
- [GUARANTEED MEDIA TACTIC – WORTH THE HYPE?](http://dev.4media-group.com/blog/communications/guaranteed-media-tactic-worth-the-hype/): A Guaranteed Media Tactic (GMT) is a fully scalable and controlled paid public relations tactic which guarantees key message delivery within pre-produced 60 second audio and video packages
- [DIVERSIFY PUBLIC RELATIONS TACTICS TO MEET YOUR CLIENT’S GOALS](http://dev.4media-group.com/blog/communications/diversify-public-relations-tactics-to-meet-your-clients-goals/): You wouldn’t use the same dipping sauce for every meal regardless of the food, would you? Caramel sauce may go well with desserts, but does it pair well with tacos or salad?
- [RMTS AND SMTS: THE IMPORTANCE OF LOCAL NEWS VIEWERSHIP](http://dev.4media-group.com/blog/communications/rmts-and-smts-the-importance-of-local-news-viewership/): Local news caters to regional and local communities, focusing on events and issues that are important to citizens in each area. Often, local stations will broadcast national news as well as local news, depending on the pertinence of the information.
- [STOP TRYING TO MAKE ARTIFICIAL INFLUENCERS HAPPEN! IT’S NOT GOING TO HAPPEN…](http://dev.4media-group.com/blog/digital/stop-trying-to-make-artificial-influencers-happen-its-not-going-to-happen/): Current technology is not advanced enough to create a completely automated digital influencer, so as of yet digital influencers are simply computer-generated image (CGI) renderings or constructs.
- [EXECUTING A VIRTUAL PUBLIC RELATIONS EVENT DURING COVID-19](http://dev.4media-group.com/blog/communications/executing-a-virtual-public-relations-event-during-covid-19/): You’ve got the plan, you’ve got your venue, your invitations or media advisories are sent and you are ready for the event to begin.
- [PREPPING FOR A VIRTUAL PUBLIC RELATIONS EVENT DURING COVID-19](http://dev.4media-group.com/blog/communications/prepping-for-a-virtual-public-relations-event-during-covid-19/): A lot has changed this year, and how we produce public relations events has definitely been one of them. If you’re needing an option that helps keep people safe from COVID-19 but still gets your or your client’s message out there, doing it virtually may be a good choice.
- [BENCHMARKING SUCCESS: QUALITY REPORTING MATTERS IN BROADCAST PUBLIC RELATIONS](http://dev.4media-group.com/blog/communications/benchmarking-success-quality-reporting-matters-in-broadcast-public-relations/): We know its important that our clients see results as soon as possible, and remain updated throughout the process with regular reporting throughout the duration of their campaign, no matter the tactic.
- [SMT INSIGHTS: WHAT’S A FOOD STYLIST, IMPROVING YOUR OWN FOOD PHOTOS](http://dev.4media-group.com/blog/communications/smt-insights-whats-a-food-stylist-improving-your-own-food-photos/): When considering a satellite media tour or a television appearance, there’s a list of must-haves that most veterans can pull together with ease.
- [DIGITAL PR: IN VIDEO, BRANDED CONTENT COMES HIGHLY RECOMMENDED](http://dev.4media-group.com/blog/digital/digital-pr-in-video-branded-content-comes-highly-recommended/): As things become more popular and their usage widens, they often fragment into smaller, more specific versions of the same thing. 
- [MEDIA TOUR INSIGHTS: DIFFERENCES BETWEEN GENERAL MARKET AND MULTICULTURAL](http://dev.4media-group.com/blog/communications/media-tour-insights-differences-between-general-market-and-multicultural/): Our VP Executive Producer in Spanish Media, Javier Robles, is an expert in the Latino media landscape. He has managed over 600 satellite media tours and produced for Telemundo and Univision, as well as working in stations across Miami.
- [4 REASONS PR PROS USE SATELLITE MEDIA TOURS DURING THE PANDEMIC](http://dev.4media-group.com/blog/communications/4-reasons-pr-pros-use-satellite-media-tours-during-the-pandemic/): The ability to conduct 20-30 television, radio, and/or online interviews in 5 to 10-minute windows in one morning has been an efficient way to conduct media tours for nearly two decades.
- [INFLUENCER MARKETING](http://dev.4media-group.com/blog/digital/influencer-marketing/): Social media influencer content has increasingly become a staple of modern communication strategies. Influencer content appeals to consumers looking for a more personal branded experience. 
- [4MEDIA GROUP, INC. LAUNCHES DIGITAL MARKETING AGENCY DYNAMIK INFLUENCE](http://dev.4media-group.com/blog/company-news/4media-group-inc-launches-digital-marketing-agency-dynamik-influence/): 4media group has added influencer marketing agency Dynamik Influence to its roster as part of its continued mission to innovate what it means to be a wholly-integrated, full-service communications agency.
- [FOUR LESSONS FROM FULLY VIRTUAL SATELLITE MEDIA TOURS](http://dev.4media-group.com/blog/communications/four-lessons-from-fully-virtual-satellite-media-tours/): March and April of 2020 have been challenging in the public relations and marketing space, forcing companies and their clients to scrap long-planned campaigns and scramble to determine next steps in a world of coronavirus and social distancing.
- [4 TIPS FOR HANDLING MEDIA RELATIONS DURING A CRISIS](http://dev.4media-group.com/blog/communications/4-tips-for-handling-media-relations-during-a-crisis/): Clients have important information for consumers to help them navigate this stressful situation – but how do you get that message out to the public without appearing opportunistic?
- [BRANDED JOURNALISM VIDEOS: HOW TO DELIVER YOUR MESSAGE WITH IMPACTFUL STORYTELLING](http://dev.4media-group.com/blog/communications/branded-journalism-videos-how-to-deliver-your-message-with-impactful-storytelling/): An impactful branded journalism video is an effective way to share your company’s message with a large audience.
- [FULLY VIRTUAL SATELLITE MEDIA TOURS…YES, IT’S POSSIBLE!](http://dev.4media-group.com/blog/communications/fully-virtual-satellite-media-toursyes-its-possible/): Like most of you, we here at 4media group are trying to figure out how to operate and communicate in our “new normal”. And we know many of our clients still have stories to tell that could help people navigate these very trying times.
- [4 CONSIDERATIONS WHEN QUICKLY EXECUTING A SATELLITE MEDIA TOUR IN A CRISIS](http://dev.4media-group.com/blog/communications/4-considerations-when-quickly-executing-a-satellite-media-tour-in-a-crisis/): Under normal circumstances, our clients come to us weeks, or sometimes months, in advance of a satellite media tour.
- [4 CONTROLLED MEDIA TACTICS FOR COMMUNICATING DURING A CRISIS](http://dev.4media-group.com/blog/communications/4-controlled-media-tactics-for-communicating-during-a-crisis/): Navigating communication in the Coronavirus era can be tricky. Even with social distancing and shutdowns many of you still have a story to tell, a brand to promote.
- [PR AND COMMUNICATIONS OPTIONS DURING THE CORONAVIRUS PANDEMIC](http://dev.4media-group.com/blog/communications/pr-and-communications-options-during-the-coronavirus-pandemic/): Worry and uncertainty abound as the Coronavirus dominates the news cycle. Events and conferences seem to be canceling left and right. 
- [HOW TO GET LIVE SATELLITE MEDIA TOUR INTERVIEWS IN THE TOP-FIVE DMA’S](http://dev.4media-group.com/blog/communications/how-to-get-live-satellite-media-tour-interviews-in-the-top-five-dmas/): Clients come to us often with an important question for their Satellite Media Tour: “How do I book LIVE interviews?”
- [IN AN EVER-CHANGING AUDIO LANDSCAPE, RADIO MEDIA TOURS EVOLVE](http://dev.4media-group.com/blog/communications/in-an-ever-changing-audio-landscape-radio-media-tours-evolve/): In the landscape of modern media, it seems as though change is always happening, no matter which metric you turn to.  But there is actually one constant, and it may surprise you.  Recently released Nielsen numbers reveal that radio is still the king of the airwaves and in a major way.
- [MAXIMIZING YOUR SATELLITE MEDIA TOUR (SMT)](http://dev.4media-group.com/blog/communications/maximizing-your-satellite-media-tour-smt/): Satellite Media Tours (SMT’s) are a powerful tool for communicating with a large audience across the country. Their reach can be immense, however there are even more ways to capitalize on the exposure a SMT provides, simply by thinking about how you can employ the resources of the SMT you’re already using.
- [ONLINE SURVEY OR FOCUS GROUP? WHEN BUDGET MATTERS](http://dev.4media-group.com/blog/intelligence/online-survey-or-focus-group-when-budget-matters/): Quantitative research is great for gaining more objective insights that are supported by numbers; whereas, qualitative research can be useful for collecting more in-depth anecdotal evidence.
- [SATELLITE MEDIA TOURS IN THE 21ST CENTURY](http://dev.4media-group.com/blog/communications/satellite-media-tours-in-the-21st-century/): Satellite Media Tours (SMT’s) have become fully modern. And though they’ve always been entirely valuable, gone are the days where an SMT represents one piece, intended for use across one channel.
- [TALKING TACTICS: NATIVE MEDIA RECOMMENDATIONS AS PART OF A PUBLIC RELATIONS PLAN](http://dev.4media-group.com/blog/communications/talking-tactics-native-media-recommendations-as-part-of-a-public-relations-plan/): One of the reasons native content campaigns are often misunderstood is because native content is a bit of a broad sword.


## Services

- [Digital Marketing Solutions & Online Advertising Services](http://dev.4media-group.com/services/digital/): Discover 4media group's content services, including creative, video, and audio production and design. We empower clients with refined messaging, crafted visuals, and inspired creative content to engage and bring value to your target audience.
- [Communications](http://dev.4media-group.com/services/communications/): Explore 4media group's Communications services, specializing in Broadcast PR, Public Relations, and Public Affairs. Enhance your outreach and influence with our expert strategies and tailored communication solutions.
- [Intelligence & Consumer Insights Service](http://dev.4media-group.com/services/intelligence/): Explore 4media group's Consumer Insights services, featuring Insights & Analytics, Qualitative Research, and Quantitative Research. Our expertise in PR Surveys helps you gain valuable data to inform your strategies and drive success.
- [Content Development & Branded Content Creation Services](http://dev.4media-group.com/services/content/): Discover 4media group's Content services, including expert design, video and audio production, and brand design. Elevate your communications with creative solutions tailored to enhance your message and engage your audience effectively.

#
# Detailed Content


## Pages

- Published: 2025-12-05
- Modified: 2025-12-05
- URL: https://dev.4media-group.com/category-dev-amplify-your-ready-for-broadcast-message/

> Learn about 4media group, our team, and the services we offer in PR, research, and broadcast. Explore our story and commitment to helping clients succeed.

- Published: 2025-04-17
- Modified: 2025-04-17
- URL: http://dev.4media-group.com/dev-archive-about-us-award-section-dev/

- Published: 2025-03-11
- Modified: 2025-12-04
- URL: https://dev.4media-group.com/form-handler-gravity-forms-test/

- Published: 2025-01-30
- Modified: 2026-03-02
- URL: https://dev.4media-group.com/amp-product-order-form/

> A Satellite Media Tour (SMT) is a broadcast PR tactic utilized by public relations agencies, corporate communications departments, and non-profit organizations to efficiently share key messages through a series of back-to-back interviews within a given time window in a single morning or day.

- Published: 2024-09-27
- Modified: 2025-02-10
- URL: http://dev.4media-group.com/lp/satellite-media-tours-demo/

> Public Service Announcement (PSAs) are a great way for non-profits to generate awareness for their cause or a particular social issues. PSAs are messages meant for the public good, and when combined with good storytelling, they have the power to motivate, inspire, support and change us as a community.

- Published: 2024-07-31
- Modified: 2025-06-19
- URL: http://dev.4media-group.com/lp/public-service-announcements/

> A Satellite Media Tour (SMT) is a broadcast PR tactic utilized by public relations agencies, corporate communications departments, and non-profit organizations to efficiently share key messages through a series of back-to-back interviews within a given time window in a single morning or day.

- Published: 2024-07-29
- Modified: 2025-06-17
- URL: http://dev.4media-group.com/lp/satellite-media-tours/

> A radio media tour (RMT) is a series of back-to-back radio interviews over the course of a morning between a radio personality in a local or national market and a spokesperson.

- Published: 2023-10-09
- Modified: 2025-01-31
- URL: http://dev.4media-group.com/lp/radio-media-tours/

> Learn about 4media group, our team, and the services we offer in PR, research, and broadcast. Explore our story and commitment to helping clients succeed.

- Published: 2022-08-19
- Modified: 2025-05-20
- URL: http://dev.4media-group.com/about-us/



## Posts

- Published: 2025-09-10
- Modified: 2025-09-10
- URL: http://dev.4media-group.com/blog/company-news/4media-group-realigns-executive-team-to-fuel-strategic-growth/
- Categories: Company News
- Tags: M&A, COO, 4media group
4media group, a global strategic communications agency, today announced leadership transitions designed to accelerate growth and strengthen its service offerings across the industry.


> 4media group is proud to announce the appointment of Mike Finn as Senior Vice President, Client Relations.

- Published: 2025-07-16
- Modified: 2025-07-25
- URL: http://dev.4media-group.com/blog/company-news/4media-group-welcomes-mike-finn-as-senior-vice-president-client-relations/
- Categories: Company News
- Tags: Communication, 4media group, Public Relations
4media group is proud to announce the appointment of Mike Finn as Senior Vice President, Client Relations.


- Published: 2025-05-28
- Modified: 2026-05-28
- URL: https://dev.4media-group.com/blog/content/4media-group-wins-one-silver-one-bronze-in-the-46th-annual-telly-awards/
- Categories: Content, Video Production
- Tags: Production, 4media group, Research
4media group is excited to share that two of its creative video production projects have won Silver and Bronze Telly Awards in this year’s 46th Annual Telly Awards.


> 4media group is excited to announce the hiring of Matt Batt as Senior Vice President of Client Relations.

- Published: 2025-05-13
- Modified: 2025-07-25
- URL: http://dev.4media-group.com/blog/company-news/pr-industry-veteran-matt-batt-joins-4media-group-to-support-companys-growth-around-clients-content-amplification-efforts/
- Categories: Company News
- Tags: Communication, 4media group, Public Relations
4media group is excited to announce the hiring of Matt Batt as Senior Vice President of Client Relations.


- Published: 2025-02-18
- Modified: 2025-10-03
- URL: http://dev.4media-group.com/blog/digital/4media-group-launches-two-new-product-packages-amplifying-your-message-and-getting-more-eyes-ears-on-your-video-content/
- Categories: Digital
- Tags: Product Packages, Broadcast Services, 4media group
Do you ever struggle to get the reach you want with your video content and wish you had an ‘easy’ button to reach a larger audience? Has your brand ever wanted to join a co-op media tour but needed an alternative at the last minute?


> 4media group is excited to welcome back Joshua Hicks as its Senior Director of Influencer Marketing.

- Published: 2024-12-17
- Modified: 2025-07-25
- URL: http://dev.4media-group.com/blog/company-news/joshua-hicks-returns-to-4media-group-as-senior-director-of-influencer-marketing-for-dynamik-influence/
- Categories: Company News
- Tags: Joshua Hicks, 4media group, Integrated Services, INFLUENCER MARKETING
4media group is excited to welcome back Joshua Hicks as its Senior Director of Influencer Marketing.


> 4media group is excited to announce the appointment of Silvia Manrique as Senior Vice President of Public Relations.

- Published: 2024-07-23
- Modified: 2025-02-25
- URL: http://dev.4media-group.com/blog/company-news/4media-group-welcomes-silvia-manrique-as-senior-vice-president-of-public-relations/
- Categories: Company News
- Tags: Silvia Manrique, 4media group, Integrated Services
4media group is excited to announce the appointment of Silvia Manrique as Senior Vice President of Public Relations.


> 4media group is excited to share that two of its creative projects have won Silver and Bronze Telly Awards in this year’s record-breaking 45th Annual Telly Awards.

- Published: 2024-06-25
- Modified: 2024-06-25
- URL: http://dev.4media-group.com/blog/content/4media-group-wins-one-silver-two-bronze-telly-awards-in-the-45th-annual-telly-awards/
- Categories: Content, Video Production
- Tags: Production, 4media group, Research
4media group is excited to share that two of its creative projects have won Silver and Bronze Telly Awards in this year’s record-breaking 45th Annual Telly Awards.


> 4media group is pleased to announce the promotion of Rick Sannicandro to Senior Vice President of Revenue Operations, effective immediately. With decades of experience across broadcast news, production, operations, client success and sales management, Rick brings a wealth of expertise and a proven track record to his new role.

- Published: 2024-05-01
- Modified: 2024-05-01
- URL: http://dev.4media-group.com/blog/company-news/4media-group-announces-key-sales-leadership-updates-to-propel-company-vision-and-growth/
- Categories: Company News
- Tags: Sales Leadership, Rick Sannicandro, 4media group
4media group is pleased to announce the promotion of Rick Sannicandro to Senior Vice President of Revenue Operations, effective immediately. With decades of experience across broadcast news, production, operations, client success and sales management, Rick brings a wealth of expertise and a proven track record to his new role.


> As 4media group continues to grow, it is pleased to announce the appointment of Alex Hinojosa as its new Executive Vice President (EVP) of Integrated Services.

- Published: 2024-04-23
- Modified: 2025-07-29
- URL: http://dev.4media-group.com/blog/company-news/4media-group-appoints-alex-hinojosa-as-executive-vice-president-of-integrated-services/
- Categories: Company News
- Tags: Alex Hinojosa, 4media group, Integrated Services
As 4media group continues to grow, it is pleased to announce the appointment of Alex Hinojosa as its new Executive Vice President (EVP) of Integrated Services.


> Atomik Research, the in-house market research agency within 4media group, is thrilled to announce the appointment of Anna Ginovker as its new Senior Vice President (SVP) of Research.

- Published: 2024-04-02
- Modified: 2025-07-29
- URL: http://dev.4media-group.com/blog/company-news/industry-powerhouse-anna-ginovker-takes-the-helm-as-atomik-researchs-new-senior-vice-president-of-research/
- Categories: Company News
- Tags: Atomik Research, Market Coverage, Research
Atomik Research, the in-house market research agency within 4media group, is thrilled to announce the appointment of Anna Ginovker as its new Senior Vice President (SVP) of Research.


> As PR professionals, we hear it all the time: the home run, end goal and main metric for success is an appearance on a top market or national outlet. But if you want access to “the biggies,” you need a dynamic story and charismatic guest.

- Published: 2024-01-25
- Modified: 2024-08-09
- URL: http://dev.4media-group.com/blog/communications/what-are-the-ingredients-to-a-top-market-worthy-segment/
- Categories: 4m4pa Blog Post, Communications
- Tags: Market Coverage, Media Relations Strategy
As PR professionals, we hear it all the time: the home run, end goal and main metric for success is an appearance on a top market or national outlet. But if you want access to “the biggies,” you need a dynamic story and charismatic guest.


- Published: 2023-11-17
- Modified: 2025-09-03
- URL: http://dev.4media-group.com/blog/digital/landing-pages-in-pr-insights-from-a-web-designers-perspective/
- Categories: Digital
- Tags: Landing Pages, Custom Solutions
At the start of 2023, there were 311.3 million internet users in the U.S. alone - that’s about 92% of the country’s population.1 While it’s not news that the dominant method of media consumption is digital, this shift has caused unique challenges for businesses seeking to adapt to the rapidly-changing virtual world.


> 4media is pleased to announce its new division 4media4health headed up by Broadcast PR industry veterans Reni Mitchell and Matt Hamilton.

- Published: 2023-10-31
- Modified: 2024-05-13
- URL: http://dev.4media-group.com/blog/company-news/4media-group-launches-4media4health-solidifying-commitment-to-best-in-class-healthcare-communications-for-clients/
- Categories: Company News
4media is pleased to announce its new division 4media4health headed up by Broadcast PR industry veterans Reni Mitchell and Matt Hamilton. This announcement is the culmination of a years-long mission to align the best talent in pursuit of a superior, highly-specialized healthcare PR practice.


> Out of Home (OOH) advertising is a marketing strategy that involves displaying ads in public places. It has been used for decades, but in recent years it’s become increasingly popular due to its effectiveness in reaching consumers on the go.

- Published: 2023-08-28
- Modified: 2024-03-05
- URL: http://dev.4media-group.com/blog/digital/when-to-consider-out-of-home-ooh-advertising/
- Categories: Digital
Out of Home (OOH) advertising is a marketing strategy that involves displaying ads in public places. It has been used for decades, but in recent years it’s become increasingly popular due to its effectiveness in reaching consumers on the go.


> Writing effective emails is a talent most professionals need and would love to have. The people that write the most compelling emails are the ones that make more sales, book more interviews and have better relationships with clients and co-workers.

- Published: 2023-08-24
- Modified: 2024-03-05
- URL: http://dev.4media-group.com/blog/communications/tired-of-emails-getting-ignored-try-these-tips-and-get-a-response-every-time-%f0%9f%8e%af/
- Categories: Communications
- Tags: Email Marketing
Writing effective emails is a talent most professionals need and would love to have. The people that write the most compelling emails are the ones that make more sales, book more interviews and have better relationships with clients and co-workers.




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