There are four main directions on a compass, four seasons in a year and, yes, four is also in our company’s name. So, this time we are narrowing it down to four points you should consider when planning your public relations survey. There is so much to consider when planning a PR survey, like making sure you are asking the correct questions ...
It’s no secret that those of us in PR and marketing sometimes look to the holidays as ‘easy wins.’ There are obvious options available to people in any role. Media pitchers can go after hot dog vendors, propane tank manufacturers, or the fireworks companies with the world’s shortest runway. Video producers busy themselves with preparin...
The battle between skiers and snowboarders is one we’re all familiar with, at least on some level. It doesn’t even require you to have performed either sport, it just asks that you understand the natural tension created when two different groups are using a finite resource for the same purpose. Quantitative and qualitative researchers, at lea...
If there’s one thing we at 4media group have learned in all our time working in and with media, it’s that sometimes the fastest way to results is just telling it like it is. And here’s the truth: sometimes your PR surveys stink. Because we’ve done a great number of surveys, and worked with clients running the gamut of creative capac...
In the world of market research, we encounter one single question with striking frequency: “How can we make the most impact with our budget?” It’s a great question, but to answer it requires a solid understanding of what you aim to learn with your research. The fact of the matter, is that different types of research are going to lead to d...
As we continue our examination of the strategies and tactics that can be utilized to pull off incredible public relations plans, it’s time to turn our attention to the value of the public relations survey. Public Relations surveys serve as an extraordinary strategy because they allow PR pros, marketers and market researchers to create content ...
WRITING A GOOD PR SURVEY IS SORT OF LIKE WRITING A GOOD SENTENCE Crafting a high-quality questionnaire for a PR Survey, like most things related to market research requires a good deal of thought. But like most things, it can be made easier if you can put it inside some framework. Whether you know it or not, one of your oldest (an...
The intense importance of planning stands across industries and activations. But to plan and execute a PR survey for a client, it becomes even more important – because, without a strong timeline, results may not come when they’re expected. To help your project be successful, we’ve put some steps together to optimize your timelines, ensurin...
It’s no secret that the ability to tell stories is imperative in helping to drive consumer/brand relationships. PR Surveys have become a MUST for consumer brands and PR agencies alike to obtain robust market insights for their storytelling purposes. However, once the PR Survey’s data is in, how can it best be leveraged for those storytell...
Alas, the show that united so many has met its end. Game of Thrones aired its final episode on Sunday, May 19, leaving an indelible mark on the television landscape and engendering mixed reactions. Here at Atomik Research, a division of 4media group, we are avid consumers of most things popular culture, and we couldn’t help but notice somet...
