Trackers, Brand Tracking Surveys or Usage & Attitude Surveys are synonymous and intended to measure changes in consumer behavior related to brand, product or service over a period of time. They are also known as waves, as like a wave, they run repeatedly every X months or years, generally using the same questions and metrics. Brand Tracking R...
Experiential marketing can be an influential tactic in traditional PR and standing out from the pack is important in this industry. At 4media Group, we assist in experiential campaigns in many ways especially through capturing video content for TV and online. For the past 7 years, I have eagerly filled experiential roles working with large...
Survey says… Brands reach audiences through any number of methods including publicity, advertising, social media, in-store experiences, contests, and so on. But there is only one way to generate content for all the above: market research. Whether for market insights or storytelling purposes, research has become a must-have/must-do service for ...
